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Survival of the Fittest: Melissa’s Matching Approaches for Golden Record Management


There is no debate – duplicate data is unwanted data. But, issues behind duplicate data detection persist, such as sound-alike matches, misspellings, abbreviations, nicknames and other variants of fuzzy matching records. So how do you overcome those challenges? It takes deep domain knowledge and a toolset of deterministic and probabilistic matching algorithms. Join our webinar to learn about Melissa Matchup – powerful, easy-to-use matching software equipped with the capabilities needed to match, merge and purge even the most difficult-to-detect duplicate records!

 What we will cover:



Webcast Date

Thursday, September 05, 2019
3:00:00 PM EDT | 7:00:00 PM UTC

Speaker(s)

presenter 1
Neal Waterstreet is a BI Architect/Consultant with more than 20 years of industry experience. Neal is skilled in the entire BI spectrum, including dimensional modeling, ETL design and development using Integration Services (SSIS), designing and developing Tabular models using Analysis Services (SSAS) and Master Data Management using Microsoft Data Services (MDS). Neal is involved with the database community and has presented at many user groups and SQLSaturdays. He is also a volunteer at the Atlanta Microsoft BI and Power BI Group.

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