Author: Aseel Al-Laham

Aseel Al-Laham

Aseel AL-Laham is a Business Intelligence Specialist at Jordan Payments & Clearing Company (JOPACC) with over eight years of experience in the Business Intelligence field. She started as a Quality Assurance engineer for BI & Databases, which opened the path to becoming a Business Intelligence Specialist with a QA soul.

She holds a Bachelor of Engineering degree in Computer and Software Systems. And she is a Microsoft Certified Solutions Associate: SQL 2016 BI Development.

She has a strong analytical mind with problem-solving abilities. Data excites, inspires & amazes her. Discovering patterns in large volumes of information makes her want to roll up her sleeves and start digging. And she loves to write complex SQL queries; in a nutshell, she will always try to write one Query equivalent to the whole ETL process (if she can).

Her work revolves around the following:

1. Designing Dimensional modeling from requirements to support data warehousing informational needs.
2. Implemented several DAX functions for various fact calculations for efficient data visualization in Power BI.
3. Designed and developed a variety of reports and dashboards using SSRS and Excel/Pivot Chart, and Power BI.
4. Perform thorough unit testing on all relevant platforms to ensure proper implementation.
5. Creating and optimizing objects in the database, e.g., Tables, Stored Procedures, Views, Indexes, User-defined Functions, and Triggers as required (Oracle/SQL Server).
6. Designing and developing packages for ETL using various ETL tools such as SSIS.

Aseel believes that Dimensional modeling-architecting is the primary biller for a successful Business Intelligence project. As the data landscape becomes more massive and complex and the need to harness data wealth effectively is rising, dimensional modeling will continue to serve as a practical and effective approach to accessing and utilizing data to gain insights. Aseel is an Inmon kind of gal with a few Kimball tricks.

Through Aseel’s work experience, she developed expertise using the following tools:

• Analysis Services (SSAS Tabular & Multidimensional); skilled in writing DAX queries.
• Data Visualization (Power BI, Tableau).
• Reporting Services (SSRS).
• Integration Services (SSIS).

When she is not at work, Aseel is an avid walker and beginner hiker and loves spending time gardening