Data Quality Services

Get up to speed on SQL Server Data Quality Services with these valuable tips, tutorials, how-to’s, scripts, and more perfect for SQL Server DBAs.

Advanced Matching and Record Consolidation to Improve Data Quality

The challenges involving record matching is always evolving and requires adaptive solutions in order to solve. By not improving the quality of the data, organizations are facing steeper costs for marketing programs, customer verification and poor decision making based on incorrect or duplicate data. Learn about Melissa’s Data Quality Platform – Unison, which presents the latest and most powerful technology for record de-duplication and consolidation.