Integrating Matching in SQL Server with Melissa's MatchUp

Melissa sponsored on-demand webinar

Webcast Abstract

Does this sound familiar? You just removed the duplicate data from your database. You’re ready to add real-time or scheduled inserts but you don’t want to go through the hassle of re-processing every record. Now, you don’t have to. Melissa’s MatchUp Object gives you the ability to perform the same advanced matching as batch processing through a set of CLR functions called directly from SQL Server and flag records already in your database.

Join our webinar to learn about MatchUp Object's Hybrid Interface – powerful, easy-to-use matching software equipped with the capabilities needed to match, merge and purge even the most difficult-to-detect duplicate records in real-time!

What we will cover:

  • Explore the need for real-time deduping
  • Pros and cons of using the persistent Melissa Address Key (MAK) as a match strategy
  • Benefits of implementing directly within SQL Server
  • Walk-through demo of MatchUp with specific matching examples + Q&A

Speaker - Tim Sidor

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