Advanced Matching and Record Consolidation to Improve Data Quality

Melissa sponsored on-demand webinar

Webcast Abstract

The challenges involving record matching is always evolving and requires adaptive solutions in order to solve. By not improving the quality of the data, organizations are facing steeper costs for marketing programs, customer verification and poor decision making based on incorrect or duplicate data.

The latest techniques to resolve duplicate records are using Golden Record and Survivorship logic with the goal of collapsing information into a single record. By leveraging the creation of automated rules for consolidation, the complexities of Golden Record selection and Record Survivorship can be demystified through a simpler and clearer solution. In this webinar, we will learn about Melissa’s Data Quality Platform – Unison, which presents the latest and most powerful technology for record de-duplication and consolidation.

In this session you will learn about:

  • What is the Golden Record
  • What is Record Survivorship
  • Ways to De-Duplicate Data
  • Fuzzy Matching Techniques
  • and more...

Join us for this session to improve your data quality and reduce costs.

Speaker - Joseph Vertido

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